Techies face many challenges. No, not with technology.
That is their forte, of course.
But then where do they face hurdles?
There are several numbers of challenges faced in the marketing of firms related to information technology. B2B marketing companies need to develop proper strategies that can lead them to greater profits with comparably lesser efforts.
Brand building.
We all need it, be it creating a personal brand or a business brand.
Now, let’s talk about tech companies.
The world’s best tech companies follow the signs of finding brilliant solutions for their branding.
Have you ever wondered why many startups fail?
I know many of you will have different answers. But I feel that one of the biggest reasons why startups fail – is simple. It is so because they cannot correctly do their marketing.
Isn’t optimism a good thing?
These past few days, whenever I open my LinkedIn account, all I can see is how people are talking about the positive impact of this lockdown.
How they can spend their time with their family, and how they can help them do household chores and how they can learn new skills. It is all good to see people making good out of this pandemic.
Have you ever heard of miracles? Well, miracles are the series of unexpected events that fall in our hands out of nowhere.
And when we have a pandemic ahead of us, we all need a miracle to save us. Yes, even businesses need miracles to save them.
And the best thing is that we all have a miracle standing right in front of our eyes, we just have to use it.
I was at an event called “The Great Visioners Award” a few days back and I met a lot of people who asked me about how experiential marketing helps customers and brands?
